Writing

Practical guides from the TIMA founders - same voice as our about letter. No AI slop at scale: specific numbers, platforms, and workflows you can use this week.

The math behind creative iteration
How many ad variants you need, how fast to kill losers, and why creative throughput beats micro-optimizing bids for DTC brands.
Meta Advantage+ workflows in 2026
How Advantage+ shopping and app campaigns change creative strategy, and what founders should feed the algorithm.
In-house vs agency vs automated
Cost and control comparison: €8–15k agencies, first marketing hire, and TIMA credits model for early brands.
Signal loss, reported ROAS, and what to do
Why reported ROAS diverges from cash ROAS, and how creative testing compensates for weaker attribution.
CAC and ROAS without the jargon wall
Plain-language definitions, targets by business model, and when to scale Meta spend.
Shopify stores running Meta ads with TIMA
Connect Shopify context, product-aware creatives, and Meta conversion campaigns for DTC stores.